Advertising is a fine art

We have experience with a range of media including print, press, online, radio and televisual.

An advertising programme must have measurable goals and realistic targets. Your campaign will be tailored around the size of the budget and the audience that you want to see your products.

The impact of advertising has been a matter of considerable debate and many different claims have been made in different contexts. According to many sources, the past experience and state of mind of the person subjected to advertising may determine the impact that advertising has. Children under the age of four may be unable to distinguish advertising from other television programs, while the ability to determine the truthfulness of the message may not be developed until the age of 8.

What actually is 'advertising'?

Advertising is a form of promotion that is delivered through a selected media outlet. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. This is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising.

Advertising also has a history of being considered a one-way form of marketing communication where the message receiver (i.e. target market) is not in position to immediately respond to the message (e.g. seek more information). This is changing already as the technology is now available to enable a television viewer to click a button to request more details on a product seen on an advert. In fact, it is expected that over the next 5-15 years advertising will move away from a one-way communication model and become one that is highly interactive.

Another characteristic that is changing as advertising evolves is the view that advertising does not stimulate immediate demand for the product advertised. That is, customers cannot quickly purchase a product they see advertised. But as more media outlets allow customers to interact with the messages being delivered the ability of advertising to quickly stimulate consumer demand is improving.

IC Innovations has the experience and the knowledge to develop within an ever changing marketplace, and therefore gain maximum increase in demand from advertising.

Advertising Effectiveness

Over the past fifteen years a whole science of marketing analytics and marketing effectiveness has been developed to determine the impact of marketing actions on consumers, sales, profit and market share. Marketing Mix Modeling, direct response measurement and other techniques are included areas of expertise that IC Innovations has amoung the team.

For specific information on how IC Innovations has applied these services to the Hang Ups range and other design projects don't hesitate to contact us.