Gardeners' World is Britain’s biggest gardening brand, led by the flagship BBC2 programme for the past 45 years. It is the UK's biggest-selling gardening title, both in print and online. Its key brand values include; expertise, positivity, practicality, trustworthiness, and a tried and tested approach to gardening. Gardening is Britain's number 1 hobby, and the total spend on gardens in the UK is £3.8bn. IC Innovations have designed a range of garden tools and garden gifts that reflects the style and quality of this iconic brand.
- 22 years as the market-leading title
- 45 years as the leading garden TV show
- 140,000 subscribers, 1.2m readers, 645,000 unique website users
- Total brand reach of 4.9m
BBC Gardeners' World word marks and logos are trademarks of The British Broadcasting Corporation and are used under licence. © BBC Worldwide Ltd.